2024 Ojai Holiday Home Tour & Marketplace

“The way of the flowers” has been studied for centuries. As an artist, floral designer and author, Louesa Roebuck demonstrates that one needs to understand the rules in order to bend them. In her two critically acclaimed books, Foraged Flora and Punk Ikebana, Louesa has composed stunning arrangements and installations that unite cultural influences with an exhilarating freedom from conventional floral design using regionally foraged and gleaned materials.

After moving to California from Ohio in 1998, Louesa worked at the influential Chez Panisse, which profoundly shaped the direction of her career.  She continued her education of California culture and beauty working with clothing and textile designer Erica Tanov, then opened “August,” a seminal fashion, art, and community hub illustrating the intersection of luxury apparel and environmentally and socially responsible textile practices. In 2008, Louesa returned to her lifelong love of foraged floral work.

In addition to creating floral art, arrangements and installations for many illustrious clients, her work has been featured in several national and international media including Vogue, GOOP, The New York Times, Wall Street Journal, Wired Magazine, Los Angeles Times, Architectural Digest, C Magazine, Gardenista, Sunset, Martha Stewart Living and more.

Working with locally seasonal foraged and sourced flora to bring Ojai’s ever-evolving abundance into Casa Valencia, Louesa has revealed how floral art, sculpture and Holiday designs can be created by embracing the flora right outside your door, inspiring you to cultivate your own vision by inviting the wonders of the natural world into your home.

Louesa lives with her partner Curtis and their three dogs in the hills above Ojai, and considers all of California her home. She, and her autographed books can often be found in their local gallery showroom, Art Port. Her books are also available at your local bookstore and online booksellers.

Visit Louesa Roebuck’s Website

The owner of two sustainable floral businesses, Emily Denver is a pioneer in the field to vase, sustainable floristry movement. Fleur Ojai offers luxury florals for small gatherings and events, set design and home staging. Fleurie Florals is a tiny, traveling floral experience contained in a custom-made teardrop trailer, perfect for parties, workshops, and get togethers of all kinds.

Emily is known for her luxurious and natural style, beautifully blending colors and textures that honor the flowers. Mentored by a master florist from France at the age of 17, her design philosophy has become rooted much deeper than traditional floral technique. Emily has been fortunate to have traveled, worked, designed and taught around the world. Along the way, she has created everything from Shakespearean landscapes and English gardens, to becoming an expert on floriography, The Language of Flowers.

Emily has also lent her design aesthetic to her own line of jewelry, handbags, resort wear, and interior design. From shop windows on Melrose, to custom designing jewelry to match evening gowns for Award Season, her motto has continued to be: Good design is good design.

Born in Ventura County and raised all over the United States, Canada and Europe, Emily opened her floral studio and shop in Los Angeles in 2008. After a decade of running her successful floral business, she returned home to Ventura county’s jewel, Ojai, to create a home base of art and poetry, nature and music, creativity and passion, and of course, flowery goodness for herself, her family and her community. Creating Holiday designs for Sespe Creek Sanctuary for this year’s Holiday Home Tour has been a joy and a pleasure for her.

Emily’s floral design and styling has been featured in The Knot, Town & Country, Country Living, Vogue, Martha Stewart, Wedding Chicks, Style Me Pretty, Magnolia Rouge, and Green Wedding Shoes.

Visit Emily Denver’s Website

Floral design has always been a passion for Lynn, from picking and making Mother’s Day flowers as a child, to working for nearly three decades at local nonprofit and government organizations who needed florals for their events, always within a tight budget. A self-taught designer, Lynn spent twenty years learning to create beautiful florals affordably, primarily by incorporating seasonal and foraged flowers, foliage and other natural elements.

In 2013, Lynn semi-retired to open her own flower shop, Digs, which quickly became one of Ojai’s “go to” flower shops and later evolved into three different floral design studios after the shop was sold. After five years in retail floristry, she decided it was time to REALLY retire. Soon afterward, she realized she missed the flowers and floral interactions with friends and clients. Lynn currently designs for friends, an occasional wedding, and local organizations, including the Ojai Music Festival, the Ojai Land Conservancy and Rotary Clubs, creating unique florals for events and fundraisers on a budget. She occasionally leads floral workshops for local groups to help facilitate community gatherings around floral design.

Lynn serves as the design liaison for the Holiday Home Tour, matching designers and their unique styles with the homes on the tour and providing support for designers, homeowners and committee members. Having spent most of her floral career designing for multitudes of clients with their own unique styles and needs, Lynn has learned to be flexible in her approach to floral design in keeping with different needs and aesthetics of clients and friends. She has enjoyed working with the homeowners of two of this year’s Holiday Homes, each with very diverse styles, and each themed around different holidays.

Floral design has always been a passion for Lynn, from picking and making Mother’s Day flowers as a child, to working for nearly three decades at local nonprofit and government organizations who needed florals for their events, always within a tight budget. A self-taught designer, Lynn spent twenty years learning to create beautiful florals affordably, primarily by incorporating seasonal and foraged flowers, foliage and other natural elements.

In 2013, Lynn semi-retired to open her own flower shop, Digs, which quickly became one of Ojai’s “go to” flower shops and later evolved into three different floral design studios after the shop was sold. After five years in retail floristry, she decided it was time to REALLY retire. Soon afterward, she realized she missed the flowers and floral interactions with friends and clients. Lynn currently designs for friends, an occasional wedding, and local organizations, including the Ojai Music Festival, the Ojai Land Conservancy and Rotary Clubs, creating unique florals for events and fundraisers on a budget. She occasionally leads floral workshops for local groups to help facilitate community gatherings around floral design.

Lynn serves as the design liaison for the Holiday Home Tour, matching designers and their unique styles with the homes on the tour and providing support for designers, homeowners and committee members. Having spent most of her floral career designing for multitudes of clients with their own unique styles and needs, Lynn has learned to be flexible in her approach to floral design in keeping with different needs and aesthetics of clients and friends. She has enjoyed working with the homeowners of two of this year’s Holiday Homes, each with very diverse styles, and each themed around different holidays.